Together, towards a better red meat future

Download Red Meat 2030

COVID-19 Response

Red Meat 2030 will remain our true north when it comes to our shared industry vision and direction, but we will actively plan and respond to new information as it comes to hand and re-evaluate accordingly.

Therefore please visit rmac.com.au for all the most recent and relevant information on how COVID-19 is affecting our industry in the meantime.

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WHO IS RED MEAT 2030 FOR?

Red Meat 2030 outlines a shared vision and direction for the Australian red meat and livestock industry over the next 10 years.

Our Customers, Consumers and Communities

Red Meat 2030 provides our customers, consumers and communities insight into our industry, and the proactive steps we are taking to address global challenges.

The plan will benefit everyone in the industry – producers, lot feeders, livestock exporters, processors and retailers – as well as customers, consumers and communities, here and across the globe.

WHAT WILL OUR WORLD LOOK LIKE IN 2030?

We have set the ambitious vision of doubling the value of Australian red meat sales by 2030 as the trusted source of the highest quality protein. 

This will act as a guiding light against which we can measure our success. The plan will transform our industry into one that’s purpose-led, prosperous and people-centred.

HOW CAN I GET INVOLVED?

Red Meat 2030 is a living plan; with ongoing review and engagement every step of the way to deliver our 2030 vision that will place red meat businesses and levy payers front and centre. We will be inviting businesses to get involved in industry-led Taskforces for the prioritisation and delivery of Red Meat 2030. Find a calendar of events here.

To keep across the latest news and opportunities, sign up for our monthly newsletter here.

Or you can contact us directly here with feedback, questions and comments. We encourage you to get involved on our continued journey to be an industry of people, profit and purpose.